VerveSano Marketing Plan
Led the creative direction and marketing strategy for Verve Sano, a Colombian artisanal fermented food brand. Developed a cohesive brand identity, educational content, and digital campaigns that increased awareness, boosted engagement, and positioned the brand for local success and future international growth.
Client
VerveSano
Service Provided
Marketing Plan
The Goal:
Establish a strong, cohesive brand identity for Verve Sano, a Colombian artisanal fermented food brand.
Increase brand visibility and consumer engagement in a competitive, emerging market.
Educate health-conscious consumers about the benefits of fermented foods through creative and digestible content.
Optimize digital presence, including website UX and e-commerce experience, to support growth and international scalability.
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The Challenge:
Low Brand Awareness: As a new entrant in the artisanal food sector, Verve Sano needed to differentiate itself and stand out among competitors.
Limited Consumer Knowledge: Many consumers lacked understanding of probiotics and fermentation, creating a barrier to adoption.
Digital Experience Gaps: The brand’s online platforms needed better usability, visual consistency, and conversion-oriented design.
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The Result
Brand Differentiation & Awareness: Created a vibrant, meaningful brand identity incorporating natural elements and cultural motifs. Social campaigns (e.g., #VerveSanoVibes and Fermentation Fridays) boosted engagement rates to 4% and increased website traffic by 15%.
Consumer Education Success: Developed blogs, infographics, and event materials that demystified probiotics with accessible, science-backed storytelling. Resulted in 250+ newsletter sign-ups and high engagement with content like the “Find Your Flavour” quiz.
Enhanced Digital Experience: Revamped mobile-first website with intuitive e-commerce layout and personalized user flows. Introduced product bundles and subscription models, improving both UX and brand perception.
Event and Campaign Impact: Designed experiential marketing pop-ups and seasonal promotions (e.g., “Tropical Holiday Kombucha”), which received positive feedback and drove sampling-based conversions.
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