Logo Designs
My approach to logo design is grounded in strategy and simplicity. Here’s how I tackle each project:
Discovery & Research
I begin with a deep dive into the brand’s values, audience, industry, and competitors. This helps shape the direction and tone of the design.
Concept Development
I sketch and explore various forms—symbols, wordmarks, and typographic combinations—translating core brand ideas into visual motifs.
Digital Drafting
Using tools like Illustrator and Figma, I develop vector-based concepts focusing on shape clarity, balance, and scalability.
Refinement & Testing
Each concept is tested across different backgrounds, sizes, and use cases to ensure functionality and visual consistency.
Delivery
Final logos are provided in multiple formats (SVG, PNG, EPS, PDF) along with optional brand usage guidelines.
Client
Freelancing
Service Provided
Logo Design
The Goal:
Design unique, scalable logos that capture the brand identity of each client—ranging from musicians and startups to construction firms and lifestyle brands—while ensuring consistency across digital and physical applications.
1
The Challenge:
Each client came with distinct needs and industry expectations. The challenge was to create versatile logos that not only felt modern and memorable but also aligned with the brand tone. Designs needed to work across color schemes, maintain clarity at small sizes, and resonate with target audiences.
2
The Result
Delivered a suite of logo identities tailored to each brand:
Best Songwriters & Storytellers – A music-inspired circular logo with strong emotional resonance
Build – A bold, geometric construction logo adapted for multi-background use
Cocodrilo – A luxury, pattern-rich design with cultural symbolism
Golf Dad – A badge-style mark with vintage sport branding cues
Startup Week Worcester – A bold, tech-forward typographic logo
Voladeum – A futuristic, dynamic V-mark for a modern digital brand
Each logo was delivered in full color, monochrome, and scalable vector formats, with brand guidelines as needed.
3
