Social Media Post
A series of branded social media posts and visual assets created for client and personal projects, focusing on increasing engagement, brand visibility, and storytelling through design across Instagram, LinkedIn, and Facebook.
Client
N/A
Service Provided
Social Media Posts
The Goal:
To design visually compelling, platform-optimized content that aligns with each brand’s tone and marketing goals. Whether promoting a product launch, sharing data insights, or increasing event attendance, each post was crafted to:
Reflect brand identity consistently across formats
Communicate key messages clearly in a visual-first format
Drive engagement through storytelling, hierarchy, and calls-to-action
Optimize for performance across mobile-first channels
I also aimed to create templates that clients could reuse and adapt—maximizing both design impact and marketing efficiency.
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The Challenge:
Each campaign posed a unique set of challenges:
Design Consistency Across Multiple Formats:
Designing for feed posts, stories, and carousels required maintaining visual consistency while adapting to various aspect ratios and content lengths.
Balancing Aesthetic & Message:
Ensuring that the designs looked visually strong without overwhelming the core message—especially for informative or text-heavy posts like analytics tips, tutorials, or announcements.
Engagement-Driven Layouts:
Strategically designing for first-glance impact and swipe-through retention, especially for carousel content that needed a compelling hook on Slide 1 and flow across 5–10 slides.
Client Feedback & Iteration:
Working with clients who sometimes lacked a clear brand guide meant creating one from scratch or redesigning their visual identity for digital use.
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The Result
Increased engagement across platforms (e.g., one campaign saw 3x carousel swipe-throughs compared to previous static posts)
Built 10+ branded templates used by clients across different campaigns
Created motion-enhanced versions for stories and reels using After Effects and Canva
Designed performance-based visuals that told stories clearly, making complex content (like data analytics tips or product use-cases) easier to digest
Posts were aligned with SEO, accessibility (contrast, alt text), and mobile-optimized best practices
The work helped elevate each client’s brand presence while also strengthening my own ability to blend visual storytelling with marketing strategy.
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