Project Goals

Enhance Brand Identity: Enhance the brand identity to reflect the modern luxury and more reach towards new customers.
Versatility: Create a logo which can be suitable for a range of applications, Like photo packaging, business cards and letterheads.
Simplicity: Making a minimal logo while keeping it unique, innovative and simple.

Research

Stakeholder Interviews: To understand their brand values, visions and the desired idea behind the logo, target audience and preferred colors. In more to gather more information about the vision and what type of product they are expecting.
Competitor Analysis: Researched the logos of local photos and video studios to identify the trends and how can we make the logo more unique which can also align to the brand.
Inspirations from Design: Explored the same design styles logos provided by the client and also focused on non-cartoony, minimal and modern design components.

My Process

1. Understanding Client Vision

Conducted stakeholder interviews to align with Trident Studios’ goals of minimalism and luxury. Emphasized non-cartoony designs with a sophisticated look.

2. Competitor Analysis

Studied local photo and video studio logos to identify trends and create a unique, modern design that distinguishes Trident Studios.

3. Exploration and Sketching

Created initial sketches based on inspirations provided by the client, focusing on integrating the trident symbol with modern aesthetics.

4. Digital Drafting

Translated sketches into digital designs using vector-based tools. Developed several variations, experimenting with shapes, proportions, and compositions.

5. Typography and Color Palette

Incorporated modern and clean typography to complement the logo. Worked with the client’s preferred palette of gold, black, and green to evoke luxury and simplicity.

6. Feedback and Iterations

Shared draft designs with stakeholders and conducted online surveys with the target audience to refine the concept based on feedback.

User Testing

Online Surveys

Shared a couple of options to multiple customers and people from my company and client to gather feedback on logos and I can make changes based on the feedback.

Results

After analyzing the user feedback, we identified the most successful design concepts. The chosen design was a minimalistic trident symbol, with a modern twist, created using a combination of chrome and gold colors. This design resonated well with the target audience and effectively represented the luxury aspect of Trident Studios.

Conclusion

In conclusion, the UX case study for Trident Studios’ logo design involved a thorough understanding of the client’s requirements, extensive research, creative ideation, user testing, and refinement of the design. The final logo successfully captured the essence of modern luxury and will effectively represent the brand across various platforms.